Anthony La Sala

As a Frontend Web Developer with experience in VueJS and React, I believe that a strong foundation in JavaScript and CSS is key to becoming a better developer. I take pride in delivering high-quality work and am always open to feedback that can help improve both my process and the final result. I aim to achieve the best outcomes for the company and genuinely enjoy sharing my work and knowledge with others. I also place a high value on company culture, believing that a supportive and engaging environment is essential for both individual and team success.

My technical toolkit includes ReactJS, VueJS, Next.js, Node.js, JavaScript, TypeScript, and various CSS frameworks like Tailwind, SCSS, Bootstrap, Chakra and PandaCss. I'm also experienced with tools like Jest, Webpack, Gulp, GraphQL, and the CMS platforms Contentful, AEM and Sitecore. I’m known for being reliable, detail-oriented, and proactive in solving problems. Whether working independently or as part of a team, I stay committed to the success of both the company and my colleagues, always looking for ways to support a positive and inclusive team environment. To help create a more connected workplace I even founded a social tea club, which brought people together regularly to unwind, chat, and build stronger team relationships.

Employment History

AEM Frontend Developer

Wipro, September 2025 - Present

Frontend Web Developer

Merkle (formerly Isobar), January 2020 - May 2025

Contributed to a range of website projects for diverse clients across industries such as luxury travel, higher education, automotive, video games, government, and recreation. Most projects involved customer-facing or retail-focused components. Collaborated within cross-functional teams of 3 to 12 members, comprising frontend and backend developers, QA specialists, business analysts, and project managers. Operated in agile environments and adhered to a strict Git workflow for code commits, reviews, and collaboration.

Responsibilities

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  • Work collaboratively in an Agile/Scrum environment and participate in all the Scrum rituals, including daily scrum, weekly refinement, sprint review, sprint retrospective and sprint planning. 

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  • Collaborated and discussed the best way to approach each story to ensure every story was delivered and potential roadblocks were removed. 

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  • Liaised with UX designers to achieve their vision of the component or page. 

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  • Utilised Git processes to reduce code clashes.

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  • Deliver components and pages that have DRY and clear code and meet the acceptance criteria of JIRA stories.

Achievements

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  • Integrated a gift voucher redemption system into an existing booking flow architecture.

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  • Delivered multiple components integrated with Contentful APIs.

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  • Implemented a new site header with Algolia instant search capabilities.

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  • Delivered a vehicle handover experience with VIN/Rego search capabilities and customer email integrations.

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  • Developed a vehicle comparison feature component with filterable options.

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  • Delivered a flexible and dynamic cruise booking system with React that allows for optional trip additions and cabin selections.

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  • Re-platformed a website from Sitecore to Contentful, rebuilding components in React, Typescript and PandaCss.

Frontend Web Developer

AIA, November 2019 - January 2020

Temporary short-term contract. In a small project team as the sole frontend developer, I worked with Vue and Sass to develop a web application that allowed help-desk officers to assess and modify auto-generated email responses.

Junior Frontend Web Developer

AFL (Australian Football League), April 2017 - October 2019

As a member of a team of 16 developers rebuilding AFL.com.au and 18 club websites to become fully responsive, I was responsible for collaborating closely with UX, Product Owner, and delivery managers to build several reusable UI components using Vue and SCSS.

Achievements

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  • Delivered responsive homepage for AFL and all 18 club sites.

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  • Consumed several JSON services, and converted the data into Vue based components.

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  • Solely developed a Top Stories module based on analytical data.

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  • Refactored all responsive breakpoints to be more consistent and easier to understand.

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  • Led an initiative to refactor the colour design system used across AFL.com.au and 18 club websites.

Education & Qualifications

ICAgile Certified Professional (ICP) - Melbourne , 2018
Diploma of Digital Media Technologies - Martin College, Melbourne , 2017
Diploma of Website Development - Martin College, Melbourne , 2017

Referees

Referees available upon request.